“How to optimize your business blog posts for SEO” is a very popular question that all bloggers want to know and be expertised for.
People wonder what are the best ways to optimize your writing for SEO, especially when nowadays a million of contents are produced each year. And to place at the top of google ranking for your business blog post is not easy.
However, if you have a complete understanding about SEO (or basically follow these 8 ways to optimize your business blog posts for SEO) that I will mention in this article. You will get it. Because writing for SEO isn’t that hard. In fact, it’s quite easier and more digestible than we normally think.
These are the 8 ways that will make sure for you to Optimize Your business Blog Posts for SEO
1. Include the keyword(s) in your title, the first H1 or H2 code and the first 300 words
If you have a notice, my blog post starts with a lot of phrases related to “8 Ways to Optimize Your business Blog Posts for SEO” and in the first 300 words, I have mentioned the exact phrase 3 times. This is because I want google to notice the post that will just focus on the ways how to optimize the SEO for business blogs posts.
Because this is what the google algorithm is looking for, the more repeat and focus on the keywords, the higher your post can pop-up on the top of the search ranking.
And the next step is using the keyword(s) in your first H1 or H2 in your business blog. And have a quick important note is this must be H1 or H2 (we don’t count H3 or bold).
Because when you choose to bold your words it doesn’t have any meaning in terms of search engines.
2. Think as you are your targeted audience’s place.
Before writing your Business blog, let’s try to use your Google search tool to figure out what people are searching for the “keywords” that you are going to write about.
For example, you want to write a business blog about SEO topics, you can try to search the keywords “how to SEO” so you will figure out exactly what people are looking for.
So the top search will be about “How To SEO yourself”, so it will be ideal if you want to use this keyword phrase as the main keyword of your business blog. Keeping this in mind for SEO, be sure you’re writing exactly what people are going to get in your title and alt text.
People are getting what they clicked on. That’s what you want to make sure when you’re searching for something and that’s exactly what your target audience wants as well.
3. Use the alt text option for photos.
If you are a financial blogger and write about how to earn money online, you will want to make sure that the keyword(s) appear online in as many places as you can. And one of the techniques that many people have ignored is the “Alt text” in your picture.
When you add the text for this image with the keyword(s) that you are using for your business blogs. It will be great for Google to find out your contents quicker and recommend it with more audiences. Because it means that you business blog includes the texts and images that relate to the topic, and google loves it!
4. Write a natural title for your topic
You don’t want to abuse the keywords to write as robots write your articles. So, make sure that you describe words and make your words as a story.
So it will encourage your readers to keep reading and follow your contents. Instead of just adding as much as the keyword(s) without considering if it should be placed there or not.
6. Write enough words to matter your SEO score.
This is a big problem for many beginners that they don’t understand about the value of long form contents. It means that if you just write a few hundred words, it will be very hard for your contents to be outstanding on the google ranking.
So make sure that your contents always need at least 500 words to really make it count. The research of Neil Patel shows that search engines give articles that are 2,000 words more favorable than the short contents because of their in-depth content.
This is because the more words you have in your business blog post the more value and information you’re going to give to your readers.
7. Using questions form in your business blog posts as H1 or H2 headlines.
Using the questions form in your business blog post (then later on you give the answer for your audience) will be very good for your business blog SEO score lately. For example, if I was writing the business blog post on “how to SEO” I might ask these following questions in the bsuiness blog as:
- What is SEO?
- How do I use SEO?
- What to do to increase the SEO score?
- How do I know if I do SEO effectively?
And then give the answer for these questions. The type of Q+A style writing works well because people are searching the exact question on Google everyday.
7. Take out “filler” words in URLs for improved SEO.
Your URLs can be long with extra characters known as “filler words.” Filler words are things like: an, these, that, how, if, etc. So if you are writing a business blog titled How To Optimize Your business Blog Posts for SEO”, your URL looks like the default of “how-to-optimize-your-business-blog-posts-for-SEO”.
However, you want your SEO score to be higher and can reach more viewers. So you would edit it to “How To Optimize SEO” so that Google knows exactly what this is about — Optimize SEO.
And it is very simple that you can do like the following instruction:
Change or redirect your URL
- Sign in to Blogger.
- Click the blog to update.
- In the left menu, click Posts.
- In the top left, click New post.
- On the right, under “Post Settings,” click Permalink.
- Choose Custom Permalink.
- Add the URL you want to use.
- Click Done.
I hope these simple steps will help you have a clear understanding on how to write your business blog posts to optimise your SEO in the future.
And if you have any additional questions, feel free to leave a comment below! Love to hear from you!