5 LinkedIn Marketing Hacks to Grow Your Business in 2020
LinkedIn is the biggest social media platform for professionals and job seekers. With millions of professionals using LinkedIn every day to grow their networks and their careers, this is a great platform for you to grow your business as well? From having connections to generating leads, making partnerships and promoting brand awareness, this platform is super value to grow your business in 2020.
To use LinkedIn as an effective marketing platform, these are 5 LinkedIn marketing hacks I love to share with you to grow your business in 2020. There are more LinkedIn marketing hacks out there but I consider that these 5 marketing hacks will play the best for beginners in this year.
1. Creating the high-quality contents
The high quality contents need to be highly targeted to a group of clients and should have two specific goals.
Firstly, the content should supply the information to teach others how to solve a problem or complete a task in a better way.
Secondly, the content needs to show your view as a thought leader in this area.
By having these aspects in your contents, you encourage people to pay more attention to your other posts because they know that they can really get something valuable for them to use, not just promote yourself. And it also helps to establish your branding as the expert in the field.
So in the future, when having any issues or considering this field, you and your brand will first pop-up in their minds. It’s basic psychology, but it brings a real result!
2. Optimize your LinkedIn Marketing with Employee Profiles
Get as many of your employees as possible to create and complete their profiles on LinkedIn. They should be active on their LinkedIn account with their photos, their role in your business, and their professional connections. Because when searching on LinkedIn, people can figure out about your company more when they can find your pages, your colleagues information.
And for example, if users find the information about your company and can find 10 people who used to study in the same University with him/her that are working for your company.
The trust in your brand will establish faster and more effectively compared to the company that doesn’t have any colleagues working there when people search for users who work in the company!
3. Avoid hard selling
When doing LinkedIn marketing, one of the most important is to treat it as a branding tool rather than a hard sale. Because most of the users on this platform are highly educated who want to use this platform to learn new knowledge and connect with other professionals to grow.
Therefore, hard sales do not really work here, even can cause negative impacts to your brand on this platform.
And the best way to encourage people to buy your products, services on LinkedIn is showing your values, what you can help them to solve their issues, your insights, the information that they can be benefited from. Because “The TRUTH will bring the GOOD SALE”.
4. Using the Sponsored Updates
This LinkedIn marketing hack means that you will pay ads to impress the group of audience that you want to target on. It can be featured on demographics (location, gender and age) as the other social media platforms but it also can be customized based on company name, job title, job function, skills, schools and groups.
You can target interested industries, without competing against the noise of other irrelevant companies and messages.
Sponsored content will be an excellent way to promote thought-leadership contents that targeted the audience with a strong CTA.
Tips: Don’t just try to sell on your promotion post. Because the people want to get the real valuable information rather than just a sale information. By promoting valuable content (white paper, guide, etc.) through a LinkedIn Sponsored Update, your company can target a niche audience, get email lists, increase website visitors, or even directly generate sales leads.
You can find more about how to run a successful sponsor post from Hootsuite HERE
5. Directly Posting Multiple Types of Contents
This LinkedIn marketing hacks is the final one I love to share with you today. And it is one of the most important when you want to grow your business in the LinkedIn marketing game in 2020.
The idea of this marketing hacks is “Posting frequently and variety to create the best exposure for your branding”.
Do you know that the contents that you publish directly on LinkedIn can help to reach more than the sharing contents?
And now, you can create the videos, images, posts, long form articles on LinkedIn. These are a lot of formats for you to create the best engagement contents on LinkedIn.
For example: I share a lot of contents on daily basic on LinkedIn, from Infographics, quotes, videos, shared contents,… The things that suite my field and can bring the value to my viewers, I will love to share!
Tips: To save time and still have a lot of good contents, you can use the contents that you published on other social media platforms to share directly here (instead of sharing the link. Because LinkedIn doesn’t want users to leave the site. OBVIOUSLY!), or if your website has a lot of good blog posts, let share these blogs directly to the long-form format instead of just sharing the link.
Final thought
I hope that this article about 5 LinkedIn marketing hacks in 2020 can give you some valuable insights about the ability to use this platform to be a great digital marketing tool to grow your business in 2020.
If you have any other updated hacks that can help to build a better LinkedIn marketing strategy in 2020, love to see from you by your comments.
Thank you for reading this article, and if you want to watch my videos about Digital Marketing, E-commerce and Lifestyle topics. Let’s check it out HERE!
Or by this alternative link: https://bit.ly/3dMydxK
And you can read more about how to build a strong BRAND on social media HERE!